5 Big Brands with Buy Now, Pay Later Options

Buy Now, Pay Later is not a new service, but it has increased in popularity over the last few years. This can be attributed to the rise of easy to use fintech products, increased tech-savviness of the younger generations, and the pandemic’s push to online shopping. Consumers are waking up to the ease and benefits of BNPL services. 

Many big brands are promoting BNPL services through their website, third-party banking partners, and Buy Now, Pay Later apps. It helps brands increase order values, improve cart conversion, and attract new and younger customers. So, it is a win-win for everyone!

Let’s take a look at 5 big brands that offer easy and hassle-free BNPL options during checkout. 


Amazon is the largest, most influential eCommerce company in the world. They offer a multitude of products – electronics, clothing, accessories, health and personal-care items, industrial and scientific supplies, kitchen items, groceries, tools, and more. Their original BNPL option was called Amazon Pay EMI which has since been rebranded to Amazon Pay Later.

In India, Amazon Pay Later is offered through third-party lending partners – Capital Float and IDFC FIRST Bank. To be eligible for it, you need to set up an account and submit your PAN, Aadhar, and bank details. Once approved, you will be given an available limit up to which you can use the BNPL option. 

At checkout, you opt for the Buy Now, Pay Later option and pay a fifth of the price in addition to taxes and shipping. The remainder of the amount is to be paid in monthly instalments over 3 to 12 months. 

Apollo Pharmacy

A part of Apollo Hospitals, Apollo Pharmacy is a nationwide pharmacy network with over 4500 outlets. Their 24 x 7 pharmacies offer drugs, medical supplies, over-the-counter products, and various consumer goods. The Apollo Pharmacy Buy Now, Pay Later option is very useful in case of medical emergencies and higher health expenses. 

Apollo Pharmacy offers BNPL through third parties and pays later apps such as CASHe. With CASHe, you need to set up an account and submit minimal documentation. You can then select Apollo Pharmacy in our Shopping portal and borrow up to Rs. 10,000. The borrowed amount is made available to you through a one-time voucher that is available for 6 months. 

The instant credit loan can be paid back in monthly instalments over 6 months or 9 months. You can set up an auto repayment facility through your bank to ensure that you do not miss any payments. If you do, CASHe offers a 5 day grace period wherein you can make your repayment and not be charged a late fee.

Big Basket

Big Basket is an important pioneer in online supermarkets and hyperlocal markets. They have embraced the online shift and successfully integrated digital transactions and Buy Now, Pay Later schemes into their checkout process. While everyday purchases may not be expensive purchases, their costs add up over time. Big Basket’s BNPL service allows customers to avail of instant credit and has their essentials such as groceries taken care of. 

You can use the CASHe pay later app to shop online on Big Basket. When you take an instant credit loan from the CASHe app, it gets sent directly to your Big Basket wallet. You can borrow up to Rs. 60,000 for your Big Basket shopping. This can be paid back in 90 days at 0% per month interest rate or in 180 days at 0.5% per month interest rate.

Flipkart and Myntra

Flipkart and Myntra are two well-known online shopping portals that offer a range of beauty, home furnishings, electronics, clothes, accessories, and footwear products amongst others. The variety of products makes BNPL an attractive offer on these eCommerce sites. 

With CASHe, the Myntra and Flipkart pay later options to allow you to borrow up to Rs. 60,000. The loan is disbursed through Myntra and Flipkart gift cards. The gift card can then be redeemed for any product on these sites – as simple as that!

CASHe offers BNPL options with many other companies including Uber and Urban Company. Download the app and get started on your BNPL journey today!